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Spring 2014
ISSN 0890-913X
Volume 29, Number 2

Multimedia Technology for the Next Generation

Tawni Hunt Ferrarini, Northern Michigan University
G. Dirk Mateer, University of Arizona
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TheJournalofPrivateEnterprise29(2),2014,129139MultimediaTechnologyfortheNextGenerationTawniHuntFerrariniNorthernMichiganUniversityG.DirkMateerUniversityofArizona______________________________________________________AbstractTodaysmultitaskingmediagenerationofstudents,theM2generation,haswidespreadandhistoricallylow-costaccesstomediaplayers,smartphones,computers,andgamingunits.Thisarticleexplainshowcontentthatisrichineconomicscanhelpinstructorsconnectinmeaningfulandpurposefulwayswithstudentsthroughtelevisionandmovieclips,classroompolling,audiocasts,andsocialmedia.______________________________________________________JELCodes:A22Keywords:Alternativestochalk-and-talk,Technologyintheclassroom,Multimedia,OnlineeducationI.IntroductionEconomicshasagenerallywell-deservedreputationforpoorinstruction,andthisreputationhasseepedintopopularculture.ItwasimmortalizedinFerrisBuellersDayOff(1986),forexample.Inthemovie,BenSteinplaysahighschooleconomicsteacherwhofamouslyputshisclasstosleepwhiledroningonaboutmacroeconomics.Steinscharacterendsuppleadingforstudentinput,repeatedlyuttering,Anyone?”totrytogetaresponse.Thedisconnectbetweenthewayeconomistsmodeldecisionmakingandthewaytheworldactuallyworkslimitshoweffectivetraditionalapproachestolecturingareatreachingstudents.Morebroadly,economistsareseenasbeingpainfullydry.Thisperceptionwasreinforcedina2009televisioncommercialforT-MobilestaringCatherineZeta-Jones.1Attheopeningweseeagroupofeconomistsinsuitsgoingdoor-to-doortryingtosellnewcellularcoverage.Thepeoplehidefromthem,squirtthemwithgardenhoses,andslamthedoorintheirfaces.Then,weseeZeta-Jonesapproachadoorandask1Seehttp://www.youtube.com/watch?v=Q7DZkYrgPDk.129
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