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Spring 2014
ISSN 0890-913X
Volume 29, Number 2
Categories: Spring 2014 | Economic Education

Multimedia Technology for the Next Generation

Tawni Hunt Ferrarini, Northern Michigan University
G. Dirk Mateer, University of Texas
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/index.php?action=ajax&rs=GDMgetPage&rsargs[]=2014.Spring.JPE part8.pdf&rsargs[]=0
TheJournalofPrivateEnterprise29(2),2014,129–139MultimediaTechnologyfortheNextGenerationTawniHuntFerrariniNorthernMichiganUniversityG.DirkMateerUniversityofArizona______________________________________________________AbstractToday’smultitaskingmediagenerationofstudents,theM2generation,haswidespreadandhistoricallylow-costaccesstomediaplayers,smartphones,computers,andgamingunits.Thisarticleexplainshowcontentthatisrichineconomicscanhelpinstructorsconnectinmeaningfulandpurposefulwayswithstudentsthroughtelevisionandmovieclips,classroompolling,audiocasts,andsocialmedia.______________________________________________________JELCodes:A22Keywords:Alternativestochalk-and-talk,Technologyintheclassroom,Multimedia,OnlineeducationI.IntroductionEconomicshasagenerallywell-deservedreputationforpoorinstruction,andthisreputationhasseepedintopopularculture.ItwasimmortalizedinFerrisBueller’sDayOff(1986),forexample.Inthemovie,BenSteinplaysahighschooleconomicsteacherwhofamouslyputshisclasstosleepwhiledroningonaboutmacroeconomics.Stein’scharacterendsuppleadingforstudentinput,repeatedlyuttering,“Anyone?”totrytogetaresponse.Thedisconnectbetweenthewayeconomistsmodeldecisionmakingandthewaytheworldactuallyworkslimitshoweffectivetraditionalapproachestolecturingareatreachingstudents.Morebroadly,economistsareseenasbeingpainfullydry.Thisperceptionwasreinforcedina2009televisioncommercialforT-MobilestaringCatherineZeta-Jones.1Attheopeningweseeagroupofeconomistsinsuitsgoingdoor-to-doortryingtosellnewcellularcoverage.Thepeoplehidefromthem,squirtthemwithgardenhoses,andslamthedoorintheirfaces.Then,weseeZeta-Jonesapproachadoorandask1Seehttp://www.youtube.com/watch?v=Q7DZkYrgPDk.129
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Metadata [hide]

TitleMultimedia Technology for the Next Generation
Authors/Creators:Tawni Hunt Ferrarini, Northern Michigan University
G. Dirk Mateer, University of Texas
Year:2014
Volume:29
Number:2
Pages:129 - 139
Publisher:The Association of Private Enterprise Education
ISSN:0890-913X
Document Type:Articles
Keywords:Economic Education
Citation:
Hunt Ferrarini, Tawni; Mateer, G. Dirk / 2014. "Multimedia Technology for the Next Generation." The Journal of Private Enterprise, 29(2): 129-139.
The Association of
Private Enterprise Education
Benjamin Powell
Secretary/Treasurer
Texas Tech University
Free Market Institute, Box 45059
Lubbock, TX 79409-5059
E-mail: apee@ttu.edu