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Fall 2000

ISSN 0890-913X

Volume 16, Number 1

Categories: Fall 2000

Lessons from The Lorax

Michael Hammock, Emory University

J. Wilson Mixon, Jr. , Berry College

Michael F. Patrono, Berry College

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LessonsfromTheLoraxMichaelHammockEmoryUniversityJ.WilsonMixon,Jr.BerryCollegeMichaelF.PatronoBerryCollegeInthelate1960s,TheodoreGeisel(Dr.Seuss)frettedthathehadreadtoomanyAdullthingsonconservation,fullofstatisticsandpreachy.@1Hebeganworkonwhathasbecomeaclassicofchildren=sliteratureandastandardtextforEarthDayceremonies.TheLorax,publishedin1971,receivedimmediateattention.ItsoriginaldrawingsjoinedmoonrocksasfocalpointsattheopeningoftheLyndonB.JohnsonPresidentialLibrary.Sincethatauspiciousbeginning,TheLoraxhassoldaround600,000copies.Moreover,ithasbeenadaptedtovideo.Acartoonversion,completewithcatchytunes,hasAfarexceededexpectations@ofitsdistributor.2Despiteitscontinuingsuccess,nooneteachingabouttheenvironmentshouldusethisbookasatextwithoutsometrepidation.Itdoesraiseimportantquestions,butitsuggestsanswersthat,despitegoodintentions,aremisleading,perhapsdangerouslyso.Thecentraltruthofthiswonderfullywrittenstory,thatnosocietycanprosperbydepletingitsstockofrenewableresources,isundeniable:Thedifficultieswiththestoryaretwofold:Itcontainsinternalcontradictionsanditsprescriptionsdirectattentionawayfromalternativesthatcanactuallyachievethestatedgoals.Thelatterfailureisduetoacommonviewthatpeople,notincentives,mustbechangedifwearetoavoidthefatedepictedinthetale.Beforeaddressingthecontentofeachofourassertionswereviewthestoryandfollowupwithaninterpretationthatcallsinto1QuotedinMorganandMorgan(1995,209).2QuotingScottMartinof20thCenturyFoxVideo,inpersonalcorrespondence.Thedistributor=spolicyprecludesreleasingexactsalesfigures.

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Metadata [hide]

Title	Lessons from The Lorax
Authors/Creators:	Michael Hammock, Emory University J. Wilson Mixon, Jr. , Berry College Michael F. Patrono, Berry College
Year:	2000
Volume:	16
Number:	1
Pages:	111 - 123
Publisher:	The Association of Private Enterprise Education
ISSN:	0890-913X
Document Type:	Articles

Citation:
Hammock, Michael; Mixon, Jr., J. Wilson; Patrono, Michael F. / 2000. "Lessons from The Lorax." The Journal of Private Enterprise, 16(1): 111-123.