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Spring 2002
ISSN 0890-913X
Volume 17, Number 2

Does It pay to be Green? Some Historical Perspective

Pierre Desrochers, Johns Hopkins University
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DoesItPaytoBeGreen?SomeHistoricalPerspectivePierreDesrochersJohnsHopkinsUniversityAWillitPay?@thenis,afterall,thequestionusuallyputwhenanyattemptsismadetointroduceanewproduct,ortoutiliseinannewwayanyoftheresiduematerialusedinourpopularindustries.-PeterLundSimmonds.WasteProductsandUndevelopedSubstances:ASynopsisofProgressMadeintheirEconomicUtilisationDuringtheLastQuarterofaCenturyatHomeandAbroad.London:HardwickeandBogues,1875,pp.11-12.Awidespreadbeliefamongcontemporarywritersonsustainabilityisthatpasteconomicdevelopmentwascharacterizedbywastefulpractices.Forexample,Worrell(2000:1)writes:AHistorically,societyandindustryhaveoperatedasanopensystem,transformingresourcestoproductsorservicesandemittingwastesandpollutantstotheenvironmentatallstagesofthelifecycles@(Worrell,2000:1).Nath,HensandPimentel(2000:1)similarlybelievethatAitishardtofindanyhumanactivityorinterventionforeconomicdevelopmentthathasbeenbeneficial,benignorcost-freetothenaturalenvironment.@Intheirbest-sellerNaturalCapitalism,PaulHawkenandAmoryandL.HunterLovins's(1999)indicttraditionalcapitalismasaAfinanciallyprofitable[but]nonsustainableaberrationinhumandevelopment@(p.5)rootedinwastefulpracticesthatresultinecologicalstraincausingnotonlythelossofforests,topsoil,fisheriesandfreshwater,butalsoApoverty,hunger,malnutrition,rampantdisease,crime,corruption,lawlessness,anarchyandrefugeepopulations@(pp.8-9).Inshort,asFloridaandDavison(forthcoming)argueinabooksponsoredbyResourcesforthe
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