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Fall 2000
ISSN 0890-913X
Volume 16, Number 1

Private Sources of Trust and Recourse : Prerequisites for the Successful Emergence of Markets in Cyberspace

Bruce L. Benson , Florida State University
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PrivateSourcesofTrustandRecourse:PrerequisitesfortheSuccessfulEmergenceofMarketsinCyberspaceBruceL.Benson*FloridaStateUniversityIntroduction:alackoftrustinemergingmarketsandthepotentialroleoflawTheavailabilityoflow-cost,high-speedcomputing,alongwithseveralotherinnovativedevelopmentssuchascomputernetworkingthatcreatesthepossibilityofAcyberspace@(thelinkingofnumbersofpeopleasiftheyweremeetinginphysicalspace),offersawaytoconductbusinesstrades(andmanyotherkindsoftransactions)almostinstantaneouslyandatverylowcosts(Bennett,1999a:1)Thesetechnologicaladvanceswouldappeartobesosignificantatloweringtradingcosts,thatcyberspaceshouldbecomeaprimarylocationforinternationalcommercialtransactions.Andcommerceisexpandingon*Acknowledgements:ThispaperwaspresentedattheAssociationofPrivateEnterpriseEducation(APEE)meetingsinLasVegas,April2-4,2000.Itcanbeseenasanextensionoforaddendumtothepaperpresentedatthe1999APEEmeetings(Benson1999b)anditdrawsuponanearlierpaper(Benson2000b)whichwaspresentedattheCenterfortheStudyofEmergingInstitutionsinauguralconferenceonLexCybernatoria:VoluntaryRuleofLawinaTransnationalMedium,Reykjavik,Iceland,October14-18,1998.Iwishtothankseveraloftheparticipants(especiallyJimBennett,JohnHasnas,LeonardLiggio,CharlesRowley,BirgirRunolfsson,andCharlesEvans).ThepaperisalsoispartofalargerprojectonlawandlegalinstitutionswhichhasbeensupportedbytwoEarhartFoundationFellowships,researchgrantsfromtheInstituteforHumaneStudiesandtheCarthageFoundation,andabookcontractfromtheIndependentInstitute.theinternetatasubstantialrate.Small-scalecyberspacetransactions(retailing)certainlyisdeveloping,andmanyfirmsthathaveestablishedreputationsinreal-spacecommerceareemployingthe
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