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Winter 2022
ISSN 0890-913X
Volume 37, Number 4

Lean Startup: A Bridge between Austrian Views of Entrepreneurship

Jeffrey E. Haymond, Cedarville University
Whitton A. Rice, Cedarville University
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/index.php?action=ajax&rs=GDMgetPage&rsargs[]=2022 Journal of Private Enterprise Vol 37 No4 WINTER parte4.pdf&rsargs[]=0
TheJournalofPrivateEnterprise37(4),2022,61-76LeanStartup:ABridgebetweenAustrianViewsofEntrepreneurshipJeffreyE.HaymondCedarvilleUniversityUnitedStatesofAmericaWhittonA.RiceCedarvilleUniversityUnitedStatesofAmericaAbstractThispaperappliesEricRiessLeanStartupmethodasabridgebetweendifferentAustrianeconomistsviewsonentrepreneurshipandthemarketprocess.LudwigvonMisesfocusedontheimportanceofentrepreneurship,whereasF.A.Hayekemphasizedthesystemicknowledgegeneratedbythemarketprocess.ModernmanagementtheoriesofentrepreneurshipsuchasLeanStartupcanserveasabridgebetweenthesedifferingemphases.Inthispaper,wecomparetheneoclassicalfocusonequilibriumandtheAustrianfocusonthemarketprocessanddemonstratehowtheLeanStartupmethodsolvestheknowledgeproblemwithcreativeentrepreneurship.JELCodes:B25,L22,L26Keywords:entrepreneurship,Austrianeconomics,economicopportunityI.IntroductionWhileentrepreneurshiphasbeenlongstudiedbyeconomists,tensionremainsbetweenmainstreamneoclassicaleconomicsandAustrianviewsofentrepreneurship.Neoclassicalequilibriummodelsleavenoroomforentrepreneurstobethedrivingforceofchangeinthemarketprocess,somethingthatPeterKlein(2010)callsadeathblowtotheeconomictheoryofentrepreneurship(p.94).Ifthesemodelsdonotallowfirmstodifferentiatethemselvesfromotherfirmswithinnovativeprocessesorproducts,thenmuchoftheimportantworkofentrepreneurshipisnotcapturedintheprevailingmodels.Kleinalsonotesthatmanyoftheinsightsfromtheeconomicresearchsurroundingtheoriesofentrepreneurshipareviewedasinteresting,butidiosyncratic,insightsthatdonoteasilygeneralizetoothercontextsandproblems(p.93).Austrianandneoclassicaleconomistsalikeareconcernedabouttheefficientallocationofscarceresources.Intheneoclassicalmodel,this
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