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Fall 2010
ISSN 0890-913X
Volume 26, Number 1

Effective Communication in Economics: Lessons from Peter Boettke

Christine Polek, The Brattle Group
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TheJournalofPrivateEnterprise26(1),2010,39-46EffectiveCommunicationinEconomics:LessonsfromPeterBoettkeChristinePolekTheBrattleGroupAbstractDeidreMcCloskeys(1983,1986)critiqueofeconomicrhetoricexposesthedisciplinesmoderndaystrugglewitheffectivecommunication.ThisarticleexaminestheMcCloskeycritiqueasitappliestoacademia,andhighlightsthevalueofintegratingrelatablestoriesintoeconomicdiscourse.TheeconomicdialogueledbyPeterBoettke,aprofessorandpromoterofeconomicideas,isusedtodemonstratetheimpactthateffectivecommunicationcanhaveonpeersandfollowers.JELCodes:B31,B41,A19Keywords:Socialchange;Academicstrategy;Teachingofeconomics;RhetoricI.IntroductionEconomicsisdubbedthedismalscience,”1andhasareputationofbeingaboringsubjectmasteredandtaughtbyboringpeople.McCloskey(1983)writes,economicsismisunderstoodand,whenregardedatall,dislikedbybothhumanistsandscientists.”Toremedythis,McCloskeyrecommendsthateconomistsimprovetheirrhetoric,howtheyexplorethoughtthroughconversation,”highlightingtheimportanceofanalogies,metaphors,parables,andstories.Theimportanceofdelivery,language,andstyleingaininganaudienceforeconomicideasisdemonstratedbytherecentsuccessofFreakonomics(LevittandDubner,2005),awidelyreadnon-fictionbookfilledwitheconomicanecdotes.FreakonomicspeakedatnumbertwoamongnonfictionontheNewYorkTimesbestsellerlist,andafilmversionisintheworks(Freakonomics,2010).ThebookpresentstheacademicresearchofStevenD.Levitt,achairedprofessorofeconomicsattheUniversityofChicago.Itspopularityamongnon-economists,TheauthorthanksEdwardStringhamforhelpfulcommentsandsuggestions.1SeeLevyandPeart(2001)foradiscussionofthetermdismalscience.”39
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