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Spring 2006
ISSN 0890-913X
Volume 22, Number 2

Business Ethics in A New Key

Tibor R. Machan, Chapman University
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JournalofPrivateEnterprise,VolumeXXI,NumberZSpring2006BusinessEthicsinANewKeyTiborR.MachanChapmanUniversityMiseducationAboutBusinessInourdayweliveinperpetualtensionbetweenconvictionsthatpromiseushappinesshereonearthandonesthatcallusawayandaskustorenouncethatverysameworld.AsIonceentitledacolumnIwroteforanewspaperinBirmingham,Alabama,`WePraiseMotherTeresaandthenHittheShoppingMall."Mostofusare,inotherwords,torn.Itisnotouressentialnaturethatproducesthistension.No,thereisapossibilityoflivingharmoniouslywiththeworldinwhichweare,admittedly,unique.Butthenbirdsareunique,asarefish,asaremanyotherlivingbeings.Sothisitselfshouldposenoinsurmountableproblem.Inourcase,however,thereisthepossibilityofbeingwrong.Humanbeingsmustlearnabouttheworldandsometimestheylearnbadlyoraretaughtthewrongthings.Thisisespeciallythecasewhenitcomestoourattitudeaboutbusiness,astaughtinourcollegesanduniversities.BusinessEthicsMisconceivedSometimeagoNewsweekmagazinerana"MyTurn"column(1989)byprofessorAmitaiEtzioniofGeorgeWashingtonUniversitywhotaughtatermofbusinessethicsattheHarvardBusinessSchool.Theauthor,whohaswritten,amongotherworks,abook(1988)highlycriticalofneo-classicaleconomics,spenttheentirepiecelamentingthemeagerinteresthisMBAstudentsshowedinthesubjecthewastryingveryhardtoexplaintothem.Etzioni'smaincomplaintintheNewsweekpieceisthathe"clearlyhadnotfoundawaytohelpclassesfullofMBA'sseethatthereTiborR.Machan1
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