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Spring 2009
ISSN 0890-913X
Volume 24, Number 2

Business as an Ethical Standard

William Kline, University of Illinois
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BusinessasanEthicalStandardTheJournalofPrivateEnterprise24(2),2009,35-48WilliamKlineUniversityofIllinois,SpringfieldAbstractHalfofbusinessethicsisdeterminedbythedefinitionofbusiness.Instockholdertheorythepurposeofbusinessistomaximizeprofit,whilestakeholdertheorymaintainsthatthepurposeofbusinessistoserveallstakeholders.Bothdefinebusinessasanamoralactivityrequiringaseparatemoraltheorytoguideandconstrainpractitioners.Thispaperchallengestheassumptionthatbusinessisanamoralactivity.Certainmoralrulesareaconstitutivepartofbusinessandyieldadefinitionofbusinessthatisalsoanethicalstandard:Producingagoodorservicefortrade.JELCode:M14Keywords:Businessethics;Hume;Property;Trade;RawlsI.IntroductionTheproblemsofbusinesstodayare,firstandforemost,profoundlyethicalandphilosophicalproblems.Theyarequestionsabouttheverynatureofthebusinessenterprise(Solomon,1999,p.xxi)Businessisanethicalstandard.Thethesisthatbusinessisawayofsayingwhatpeopleoughttodorunscountertocommonexperience.Inthefirstinstanceitrunscountertoordinarylanguagebecauseitseemstosuggestthatpeopleoughttodobusinessasopposedtootheractivitiestypicallydeemedmorallyvaluable,likecharity.Inthesecondinstanceitseemstocondoneactivitiestypicallythoughtofasimmoralandcriminal.Ifbusinesswereanethicalstandard,nobusinesscouldeverdowrong.Finally,ifbusinesswereanethicalstandarditwouldseemthatnoregulationbythestateisnecessary.Bytheirnature,businesseswoulddotherightthing,andlawsgoverningbusinessactivitywouldnotbeneeded.Theseareafewofthereasonswhytheremaybeaninitialresistancetoclaiming35
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