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Spring 2012
ISSN 0890-913X
Volume 27, Number 2

Rent-Seeking and Decline in the French Wine Industry

Nikolai G. Wenzel, Florida Gulf Coast University
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TheJournalofPrivateEnterprise27(2),2012,6381Rent-SeekingandDeclineintheFrenchWineIndustryNikolaiG.Wenzel*FloridaGulfCoastUniversityAbstractThejudgmentofParis,inwhichCaliforniawinesfirstsurpassedtheFrenchinablindtasting,shooktheworldin1976.Butitwasnotuntil2003thatNewWorldwinesoutpacedFrenchexports.Demand-sidefactorsaffectFrenchwine;however,thesupplysideismoreintriguing.France'sregulatoryenvironmentcanbesustainedonlythroughmonopolisticrentseekingandtaxpayersubsidies.Inkeepingwiththetransitionalgainstrapliterature,rentsappeartohavebeenexhausted;whilesomesegmentsoftheFrenchwineindustrywouldbenefitfromtheabilitytoinnovate,muchoftheindustrywouldlikelycollapsewithoutthecurrentframework.JELCodes:B52,D72,L66Keywords:Innovation;Tradition;Appellationd'OrigineContrôlée;Frenchwine;Newworldwine;PublicchoiceI.IntroductionAlthoughFrancestillenjoysaworld-classreputationintheworldofwine,itsdominantpositionhasbeenerodedovertheyears.Firstcamethe1976"JudgmentofParis,"inwhichCaliforniawinesfirstsurpassedtheirFrenchcousinsinablindtasting.Then,in2003,Frenchexports(byvalue)wereoutpacedforthefirsttimebywinesfromtheNewWorld.Whathappened?Toanextent,France'sdeclinecanbeexplainedwithtraditionaltoolsofeconomics,especiallyduetofallingdemand.However,thesupplysideismuchmoreintriguing;*ManythankstoMichelleFisheringfordiscussionsaspartofherundergraduateresearchprojectontheseveryquestions.Forinsightsandfeedback,thankstoBetsyCarter,ananonymousreferee,participantsatthe2008,2009,and2010meetingsoftheAmericanAssociationofWineEconomists,mysummer2008interviewees,andtheproductivedrinkingoftheHenryC.SimonsCircle.ThankstotheMercatusCenteratGeorgeMasonUniversityforsettingmeontheinitialpathofanalyticnarratives.FinancialsupportfromHillsdaleCollege'ssummer2008facultyresearchgrantprogramismostgratefullyacknowledged;specialthankstoProvostDavidWhalenforguidingmetothisgrant.Theusualdisclaimerapplies.63
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