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Spring 2013
ISSN 0890-913X
Volume 28, Number 2

Ethical Decision-Making in Private Enterprise: A Study of Its Antecedents in the Sales Sector

Didier Roche, Ecole Supérieure de Commerce de La Rochelle
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TheJournalofPrivateEnterprise28(2),2013,97109EthicalDecision-MakinginPrivateEnterprise:AStudyofItsAntecedentsintheSalesSectorDidierRocheEcoleSupérieuredeCommercedeLaRochelleAbstractSeveralfactorsappeartoinfluenceethicalbehaviorinthesalessector.Thispaperprovidesasummaryoftheindividualandorganizationalfactorsthatmayinfluencethedecision-makingofsalespersonnel.First,asurveyofestateagentsiscarriedout,andthenlogitanalysisisusedtoascertainwhichparticularfactorshavemoreinfluencethanothers.Theresultssuggestthatboththeeducationalbackgroundoftheindividualsalespersonandtheethicalclimateoftheworkplacehaveimportantinfluence.JELCodes:M10,M12,M31Keywords:Ethics;Behaviorofsalespersonnel;Individualfactors;Organizationalfactors;Logitanalysis;Decision-makingI.IntroductionManyadvocatesofprivateenterprisearguethatprivateenterpriseismoreefficientwhenpeopleacthonestly(Ryan,2006;GundlachandMurphy,1993;RomanandRuiz,2005;Kline,2009;Stringham,2011).Criticsofmarkets,ontheotherhand,arguethatprivateenterpriseisinherentlypronetounethicalbehaviorandthattheonlysolutionisgovernmentoversight.Governmentoversight,however,isalwaysimperfectandcanneverrootoutallunethicalbehavior.Businessethicsareprobablyasoldastradeitself(Marcoux,2006).Assuch,manyquestionsrelatedtoaparticularindustrysethicalconducthaveshownthatemployeessuchassalespersonsarelikelytobeindispensabletomaximizebusinesstransactions.Customerswillfeelmorecomfortabledealingwithacompanywhoseemployeesarehonest.Butcanethicaldecision-makingbeinfluenced,andifso,how?Whenconfrontedwithaparticularsituationoraparticularethicaldilemma,asalespersoncanbehaveethicallyornot.Therangeofpotentialfactorsishuge,andwecannotclaimtoidentifyallofthemhere.Nonetheless,ourstudyaimstocatalogthefactorsthatseemtoinfluencetheethicalbehaviorofsalespersonnel.Better97
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